General location: Australia, South-East Queensland
The Setup:I read up about phones being set up with credit card contactless payment abilities, and though I'm certainly not the first, I thought I'd give it a go (ha ha) with my Go Card. See this Finextra article for my inspiration (link via Yammer). Mine is a much, much lower-tech version, and no warranties were voided! Update 5 Nov 2011: A further link from ITNews. Still a lot more effort and less compatible than my solution!
For the photo setup itself, I wanted to get a shot of the phone itself and the Go Card, all in view and in focus. With the close range, and being hand held, the only way I could do this was with the help of the massive depth of field of the fish-eye filter. The lighting is quite even at work, so there were few shadows.
The camera & lens:Camera: Canon EOS 400D DIGITAL
Exposure: 1/20" @ f/8/1, ISO 1600
Lightroom - Though the lighting was good, it still needed a lot of work to tell the story as I wanted it. Firstly, curves adjustment to whiten the background (highlights +40, lights +15), and darken the phone (darks -20, shadows -40). I added some noise reduction (50) due to the high ISO. I added a couple of clone adjustments to get rid of intruding things in the top corners of the pictures (using the fisheye filter means EVERYTHING is in view, no matter how far you push it away). Then I had to fix a few contrast issues that the curves adjustment had introduced, using two graduated filters: first, to the top left of the shot, to reduce contrast and increase clarity in my hand (otherwise it was blown out and indistinct). The second one was at the bottom right of the shot to reduce exposure - in effect bringing definition back to the edge of the casing. Otherwise the casing was blending in to the background. Final adjustment was to lighten the Go Card itself, which was otherwise in a shadow and quite de-emphasised.